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(N)ONLINER Atlas 2010

(N)ONLINER Atlas 2010
  • #: 18082
  • Price: free ($0.00) In Apple Store
  • Category: Reference
  • Updated: 2010-12-08
  • Current Version: 1.0.1
  • 1.0.1 (iOS 4.0 Tested)
  • Size: 0.70 MB
  • Language: German
  • Seller: Initiative D21 e.V.
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later
  • © Initiative D21 e.V.
  •  Add to Favorite apps

 

Description

Der (N)ONLINER Atlas 2010 dokumentiert den Zustand der Internetnutzung in Deutschland und gibt die Ergebnisse einer Studie wieder, die in diesem Jahr ihr zehnjäriges Jubiläum feiert: Seit 2001 liefert der (N)ONLINER Atlas der Initiative D21 in Zusammenarbeit mit

TNS Infratest und unterstützt von namhaften Sponsoren jährlich auf der Basis großer Fallzahlen belastbare, empirische Informationen zu Onlinern, Offlinern und Nutzungsplanern in Deutschland, ihren jeweiligen demographischen Strukturen und regionalen Verteilungen, kurz: eine wichtige Grundlage für Entscheidungen in Politik, Wirtschaft, Wissenschaft und Gesellschaft.

Zur Methodik der Studie sind folgende Stichpunkte zu nennen:

- 30.705 Interviews (je rund 50.000 in 2008, 2007, 2006 und 2005, je rund 30.000 in den Jahren 2009 und 2002 bis 2004, 20.000 in 2001)

- Grundgesamtheit: deutschsprachige Wohnbevölkerung ab 14 Jahre mit Festnetz-Telefonanschluss im Haushalt

- Auswahl der Befragungsteilnehmer anhand eines standardisierten Zufallsverfahrens nach Branchenstandard (random last two digits)

- Repräsentative Erhebung, Ergebnisse auf die Grundgesamtheit hochrechenbar (Größe der Grundgesamtheit und damit Basis für eine Hochrechnung 67, 0 Millionen Personen)

- Durchführung als computergestützte Telefoninterviews (CATI) im Rahmen der TNS Omnibusse zwischen dem 26. Februar und dem 29. Mai 2010

- Fragen nach der Nutzung des Internets einschließlich E-Mail, einer möglichen Beschaffungsabsicht in einem Zeitraum von 12 Monaten ab Zeitpunkt der Befragung sowie Abfrage der Einwahlgeschwindigkeit

- umfangreiche soziodemographische Daten

Definitionen:

Onliner = Nutzer des Internets, unabhängig von Ort und Grund der Nutzung

Nutzungsplaner = Nichtnutzer mit der Absicht, innerhalb der nächsten 12 Monate das Internet zu nutzen

Offliner = Nichtnutzer ohne Nutzungsplanung

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The information may be outdated (2011-03-27 21:21:27). For actual information go to iTunes

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